We've all seen an author stuck in a corner at a bookstore. In most cases they are a little forlorn, lost behind a wooden table. This doesn't need to be the case. Last fall I met a wonderful author who had a brilliant idea. She used tradeshow equipment to bring her corner to life. Now, no matter where they put her in the show, she is able to stand out like she is the focal point of the store.
Most writers never take a look at Trade Show Displays. Most will let you change the images and posters, so you can change the display for each book. Many can be folded down so that a 10' display will fit under your arm, and can be taken to the trunk in 2 or 3 trips. No need for hubby to come along.
Best yet - they have come down in price from the old days. Authors can buy a piece here, and a piece there, until they have everything they need to sell their books.
Tuesday, February 19, 2008
Take Your Book Signing To The Next Level
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